Willa Creative
Sep 2024 – Present
Lead Developer · Los Angeles, CA (Remote)
- Lead dev for an LA agency taking DTC brands from concept to commerce. Clients include SET Active, Lux Unfiltered, Barefaced, Mara Beauty, Everydae Health, and Facile Skin.
- Built the agency's internal tooling from scratch: Figma-to-Asana pipeline, proposal deck generator, agency CRM and dashboard, AI animation tool, and Figma-to-Shopify bridge.
- Established metaobject SOPs standardizing Shopify content workflows across all client builds.
- Own the full dev function: solutions architecture, AI operations, QA systems, contractor oversight, and long-term process planning.
Peak Perspective Media LLC
Dec 2023 – Present
Founder & Lead Engineer
- Independent Shopify consultancy focused on retainer partnerships with premium DTC ecommerce brands.
- Full-scope digital engagements — strategy, CRO, theme development, platform migrations — for adventure, travel, and conservation clients.
Sleepless Media
Nov 2021 – Sep 2024
Shopify Plus Developer
- Grew from front-end developer to Shopify Plus architect over nearly four years. Led builds for Wild West Chocolate, SHREDLY, and Quiet Owl.
- Shipped web animations that became a studio differentiator. Managed platform migrations and complex Liquid integrations.
- Refined the team's development methodology and introduced Shopify Plus workflows that scaled across projects.
Solid Creative
Feb 2018 – Nov 2021
WordPress Developer
- Managed 50+ WordPress and WooCommerce sites. Handled design, SEO, site migrations, and client development.
MRD Creative Agency
Aug 2018 – Aug 2022
Motion Designer
- Produced motion graphics and social media content. Combined 2D animation with brand strategy across client campaigns.